There’s a never-ending fascination with jewellery that we know all too well. The sparkle of precious stones, the iridescent colours, and the almost-wanderlust effect that pictures of these gems have on us. Just take a look at the explore page of Instagram and you’ll see at least three images of finely cut diamonds on finely manicured hands.
But there’s an art to crafting diamonds, one that’s about substance over style. It’s one which Diamond World Fine Jewellery understand very well – and it’s why they’ve become Western Sydney’s premier jewellers.
“Jewellery making is in my blood,” says Jim Chohaili, the master jeweller at Diamond World Fine Jewellery. “Being a 7th generation jeweller, I have mastered the craftsmanship over 20 years.”
Based in Narellan in Sydney’s South West, Diamond World caters to the diverse clientele that makes up Greater Western Sydney – men and women looking for quality and one-of-a-kind pieces.
“Ladies who like the finer things in life; who want good quality custom pieces,” Jim explains when asked about Diamond World’s regular clients. “Of course, we see many brides and grooms too.”
The Narellan store has seen customers come from far and wide to purchase their custom rings; travelling from Canberra, Melbourne, Perth, Gold Coast, Tasmania, and as far as New Zealand and England. It’s Jim’s creative and respectful approach to diamond crafting that lends to their diverse and loyal clientele, many of whom Jim says are “like family to us.”
Jim’s expertise also extends to rarer diamonds, specifically the Argyle pink diamond, mined exclusively from the Argyle diamond mine in Kimberley, Western Australia. His knowledge of how to bring out the subtle hues of each pink diamond makes it a sought-after stone for newly engaged brides, with one of Diamond World’s most memorable rings being a 2.0-carat Emerald cut ring with stunning pink diamonds.
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After 20 years, Diamond World show no signs of slowing down. Last year they celebrated this milestone with a car giveaway and are planning another special giveaway to be announced on Valentine’s Day.
“We pride ourselves on making the customers experience a memorable one,” says Jim. “We go above and beyond to bring our customers’ vision to life. We really enjoy seeing our customers happy with the end product.”
Diamond World Fine Jewellery are experts in crafting the perfect, custom-made piece for life’s special moments. Visit www.diamondworldfinejewellery.com.au now to book your complimentary one-on-one consultation with Master Craftsman, Jim Chohaili.
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