Chloe Hayward’s wedding had all the ingredients of an English country fairytale, just with a distinctly fashion-conscious edit.
The British lifestyle and fashion content creator, known for her effortlessly cool personal style and London life content, exchanged vows at Firle Place in East Sussex on September 26.
Her wedding brought together the kind of details that make a celebration feel deeply personal rather than overly styled: a Halfpenny London gown with dramatic sleeves, Maison Margiela Tabi shoes, loose meadow-like florals, layers of vintage lace, candlelight, and an estate surrounded by the rolling Sussex countryside.
And for couples planning a wedding with this kind of personality, the details are often where the magic happens. From finding the right venue and florist to choosing a dress that actually feels like you, Wedded Concierge can help connect couples with trusted wedding suppliers and experts who can bring those ideas together without making the process feel like a second full-time job.
The venue was always going to be a major part of this wedding.
Set in East Sussex within the South Downs, Firle Place is a historic country estate with roots stretching back centuries. The estate describes the house as combining Tudor and Georgian influences, while its wedding offering includes exclusive use of the historic house and its surrounding indoor and outdoor spaces.
For Chloe and Elias, the grounds provided a dreamy backdrop of sprawling lawns, mature trees, stone staircases and formal landscaping. One portrait shows the couple standing beneath a huge, cascading willow-like tree, with Chloe’s veil and gown almost blending into the landscape. Another places them on an old stone staircase surrounded by greenery, making the whole scene feel more like a period film than a modern wedding album.
The setting did not need to be reinvented. It simply needed a few thoughtful details to make it theirs.
The wedding dress was by Halfpenny London, and it is exactly the kind of bridal look that manages to be traditional without feeling predictable.
The gown features an off-the-shoulder neckline, structured bodice and flowing floor-length skirt, but the real moment comes from the oversized sheer sleeves. Soft and voluminous, they give the silhouette a slightly theatrical quality without tipping into costume.
The waist is defined with delicate fabric details before the skirt falls into a long, fluid train, creating a beautiful contrast between structure and softness.
Chloe has also shared that the dress was an existing Halfpenny design that remained available to purchase, with a few fabric changes made for her own version. That little customization is part of what makes the look feel so personal. It is recognisable as a Halfpenny gown, but still distinctly hers.
Her styling kept everything else relatively pared back. Her hair was worn in a loose, romantic style with face-framing pieces, while a simple veil added another layer of softness.
And then there were the earrings, which brought a little sparkle around her face without competing with the sleeves.
Naturally, Chloe was not about to let the shoes be boring.
Under all that flowing ivory fabric were Tabis, giving the otherwise ethereal bridal look a distinctly fashion-girl finish.
The split-toe silhouette is an unexpected choice for a wedding, but that is precisely why it works. Against the romantic gown, the shoes add a subtle dose of edge and personality.
It also feels very Chloe. Her pre-wedding fashion content has long included Tabis, so bringing the signature shoe into the wedding made the bridal look feel connected to her everyday style rather than like she had suddenly adopted an entirely different persona for one day.
The ceremony decor was wonderfully restrained.
A large mature tree became the natural focal point, with layers of white fabric draped beneath its branches to create an intimate ceremony structure. A personalised fabric sign reading “Chloe & Elias” hung above the opening, surrounded by the lush greenery of the estate.
The aisle was framed by long grasses and tiny pale flowers, while wooden chairs were decorated with delicate ribbons and small floral details. Rather than bringing in towering floral installations, the design worked with the landscape already surrounding the venue.
That made the ceremony feel almost secret garden-like.
The effect was soft, slightly wild and incredibly romantic without looking overly manicured.
The bouquet followed the same philosophy.
Instead of a perfectly symmetrical arrangement, Chloe carried a loose, organic bouquet filled with white, yellow, pale pink and muted purple flowers, with slender stems and delicate foliage giving it an almost freshly gathered quality.
There was something particularly lovely about the way the flowers interacted with the dress. The soft colours picked up the ivory of the gown while bringing a little life to the otherwise monochromatic bridal look.
The floral styling was by Fine Stems, and the same natural approach appeared throughout the grounds, with grasses and small flowers used to decorate the ceremony seating.
It felt less like a wedding venue had been covered in flowers and more like the garden had simply decided to get involved.
One of the most charming details was the use of vintage-inspired lace throughout the reception. The backs of the wooden dining chairs were covered in layers of gathered lace and fabric, creating a wonderfully imperfect, almost heirloom-like texture.
The same cream and white textiles appeared around the cake table, where swathes of embroidered and crocheted-looking fabrics were arranged beneath a simple round cake. It was maximalism, but in miniature.
Rather than filling the room with dozens of decorative objects, Chloe and Elias repeated a handful of textures until the entire space felt cohesive.
The result was romantic without becoming overly precious.
The wedding cake was surprisingly simple.
A small, round chocolate-toned cake sat on a white-draped table surrounded by layers of vintage lace, gathered cotton and embroidered fabric. A few delicate flowers and grasses nearby tied it back to the outdoor setting.
Later, Chloe changed into a second bridal look for the cake cutting. The dress was a sleeveless, vintage-inspired ivory number covered in an intricate floral pattern, finished with long ribbon-like ties at the neckline.
It was less traditional than her ceremony gown and felt perfectly suited to the party portion of the evening.
And honestly, that cake-cutting outfit deserves its own Pinterest board.
Inside, the reception continued the same visual language.
White and olive-toned fabric was draped from the ceiling in sweeping panels, with tiny string lights woven between the beams. The fabric created a tent-like effect overhead, making the room feel warmer and more intimate.
Long white candles were placed throughout the tables, while the natural wood furniture and muted green accents kept the palette grounded.
The overall effect was somewhere between an English country house dinner and a slightly enchanted woodland party.
Which is a very good place for a wedding to land.
Music was another important part of the atmosphere, with Chiqas Music performing as the string quartet.
The London-based collective is known for combining classical string arrangements with contemporary music, with its musicians trained at UK conservatoires and a repertoire that stretches from classical compositions to pop favourites.
At Firle Place, their presence made perfect sense. Strings against an English country estate, soft greenery and a bride in an enormous-sleeved Halfpenny gown is almost aggressively romantic in the best possible way.
Because apparently the only thing missing from this English countryside fantasy was a lawn game.
Guests were seen playing croquet across the estate grounds, with white petals scattered across the grass and the historic architecture in the background.
It gave the celebration a wonderfully relaxed quality. The wedding was clearly styled, but it still looked like people were actually having fun at it.
That balance is what makes the whole thing work.
The wedding bands were created by Wild Fawn Jewellery, and Chloe has shared the story behind their design.
She approached the jewellery brand in April with a clear idea: she wanted a mixed-metal look with an organic quality that would complement her engagement ring.
The first mock-up was close, but Chloe and Elias agreed that it needed to be chunkier. By collection day, the finished rings had become exactly what she had envisioned.
The final design paired different metals with a substantial, organic-looking form, housed in a deep green velvet ring box. Chloe’s engagement ring sat alongside the bands, creating a set that felt deliberately collected rather than overly matched.
It is one of those details that proves the most memorable wedding jewellery does not necessarily have to scream “bridal.” It just has to feel like yours.
There is a lot to admire about Chloe Hayward and Elias’ wedding, but perhaps the best part is that it never feels like it is trying too hard.
The venue is historic. The dress is romantic. The florals are dreamy. The lace is everywhere. There are candles, string lights, meadow flowers, a giant tree, Tabi shoes and even croquet. On paper, that is a lot.
Yet everything speaks the same visual language.
It is ethereal without being overly polished, whimsical without becoming twee, and fashion-forward without losing the warmth of an English country wedding. Most importantly, the little choices feel personal. The Tabis, the customised Halfpenny gown, the chunky mixed-metal rings, the vintage lace and the relaxed garden setting all make the celebration feel unmistakably theirs.
And if this is what happens when a fashion and lifestyle creator plans her own wedding, we are very glad she documented the whole thing.
Photographer: @paulandnanda
Venue: @firleplace
Catering: @firlekitchen
Dress: @halfpennylondon
Flowers: @finestems
Hair: @emilychaplinhair
Make up: @keeleywilsonmakeup
Rings: @wild_fawn_jewellery
Ceiling draping: @miasylviaa
Table draping: @toasthq
Content creator: @andthencontent
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