Forget bridal fashion as you know it, Danielle Frankel‘s creations have brought a new perspective to the tradition. In fact, forget the word “bridal” at all. The designer, who goes by the full name of Danielle Frankel Hirsch, rejects the label of a bridal person.
Her main inspiration lies in adding fashion elements to an industry that has long been resistant to the idea of looking forward, with every piece making you question everything you thought you knew about down-the-aisle gowns.
Originally from Southern California and now based in the Garment District of New York, home to the Danielle Frankel Studio, Hirsch’s trajectory began at Parsons School of Design and progressed through influential roles at Marchesa and Vera Wang, shaping her unique aesthetic and the construction of an identity perceived, today, as a rebel—a term she embraces dearly.
Imagine versatile attire with whimsy, minimalist touches, revealing silhouettes, romantic embroidered slips, pantsuits and tailored tuxedo pants with a hint of tomboy chic. Probably a much more different portrait of the traditional bride stereotype you have in mind.
Danielle Frankel’s core mission lies in redefining wedding fashion with a fresh take that allows pieces to be wearable outside of the collection. While the intricate creations are, in her words, a palate cleanser in the marketplace, the designer’s unconventional aesthetics still play with nostalgia and demonstrate respect for the old practices.
Frankel’s singular approach to the modern bride has captivated an audience globally, as evidenced by numerous comments on Instagram expressing the sentiment: “Can I get married again just to wear this?“
Danielle Frankel’s designs have been an esteemed guest in many celebrities’ wedding-related celebration, and the list of public and influential figures wanting to be part of the cool, trendy bride movement continues to grow.
Actress Julia Garner wore two looks from Fall 2020 collection to her nuptials, one of them being simple yet elegant white pantsuits. Zoë Kravitz wore a viral tunic dress layered over biker shorts to her rehearsal dinner in Paris, one of Frankel’s favorite females to dress.
Alexandra Daddario‘s own Danielle Frankel wedding dress complemented New Orleans’ setting like no other. Alex Cooper also got married wearing two Danielle Frankel dresses for her four-day wedding celebration. Beyoncé performed in a pearl and crystal one-piece at her Renaissance World Tour in Los Angeles.
The debut collection was launched back in 2018 and represented Danielle’s first steps towards this new perspective. It was all about making her clients feel inspired to become a woman who values independence, practicality, and style.
To this day, Danielle Frankel Studio it’s catered to brides who appreciate the sentimentality of their wedding attire but also seek functionality apart from the ceremony, blending the practical aspect with emotional resonance that goes far beyond the wedding day.
She acknowledges that her products represent one of the most significant retail investments in a bride’s life, and that’s why she ensures that each piece is meticulously crafted to endure and be worn by generations.
With entry prices starting around $3,000 and reaching up to $15,000 for more elaborate finishings, Danielle Frankel makes her pieces accessible to a wide range of brides.
Which Danielle Frankel gown has been on your wishlist?
