It’s no surprise that the wedding industry is evolving more than ever before.
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Our recent survey tells us that the average Australian wedding in 2018 costs $51,245 – a jump from 2017s average of $48,624. With costs soaring and couples trying to sort out their budgets, there is a demand for affordable suppliers, especially when it comes to wedding dresses.
American bridal line Alfred Angelo can attest to the trend of casual, lower-priced wedding dresses, with the label filing for bankruptcy last year.
Raya Sokolyanska, a credit rating agency specialist tells Business Insider Australia, “In our view, this is a reflection of the intense competition in the sector and casualization of both gowns and bridesmaids dresses.”
Retail giants ASOS and HM are the pioneers of fast fashion – and now they’re taking on the wedding world too with affordable bridal collections that target traditional stores.
Veil via ASOS: $40Wedding industry marketing consultant, Anne Chertoff also spoke to Business Insider Australia, saying, “There are so many options for brides to shop now, and women have the option to shop for less. The market is saturated and it gets diffused.”
With brides willing to shop online, there is a switch from the grand to the casual and the luxury to the affordable.
Millennial brides are here for the bricks and clicks experience that is tailored to them, and we’re loving the new attitude.
Written by Shaymah Alkhair
