The Italian fashion houses with the biggest following that also design for brides are Elisabetta Franchi and Atelier Emé, whose official Instagram accounts have about 3.2 million and 690,000 followers. Below are 10 Italian bridal houses ranked by the size of their official Instagram following, checked in October 2026, with a few facts about each and a recent look from its own account.
Most make their gowns in Italy. If you are marrying in Italy, see our Italy wedding guide.
Instagram followers: about 3.2 million
Elisabetta Franchi has run her Italian fashion house since 1998, and bridal is one part of a much larger ready-to-wear label, which is why it tops a list ranked by following. Its bridal collection, The Path of Dreams, was made with Pronovias and draws on Hollywood glamour.
Based in: Italy, with stores across the country
Instagram followers: about 690,000
Atelier Emé makes occasionwear and bespoke bridalwear, and describes its wedding gowns as a made in Italy essential collection. Brides can book a bridal appointment online.
Based in: Saluzzo, Piedmont
Instagram followers: about 442,000
Alessandra Rinaudo and Carlo Marco Cavallo founded Nicole in Saluzzo in 1996, and the group sold in about 40 countries when it joined Pronovias in 2018. Each Nicole Milano gown gets its own name, such as Agapia below.
Instagram followers: about 258,000
Le Spose di Giò has been a bridal brand since 1975 and sees brides at its atelier by appointment. Its recent posts focus on silk and lace gowns.
Based in: Rome, Milan, Teramo and Pescara
Instagram followers: about 219,000
Alessandro Angelozzi Couture is an Italian wedding dress label with four ateliers of its own, and its gowns are also sold through partner boutiques.
Based in: Milan
Instagram followers: about 208,000
Luisa Beccaria started her fashion line in 1983 and opened her first shop in Brera, Milan. She is also known for her bridal collections, and Lady Gabriella Windsor wore a Beccaria dress to her royal wedding.
Based in: Milan, Rome and Tokyo
Instagram followers: about 124,000
Creative director Antonio Riva runs Antonio Riva Milano, which also sells through selected luxury retailers worldwide. Italian actress Vanessa Incontrada married in one of its gowns, a mermaid dress in crepe cady.
Based in: Milan
Instagram followers: about 76,000
Peter Langner makes an exclusive bridal and evening collection in Milan, and showroom appointments are booked by email.
Instagram followers: about 75,000
Maison Signore describes its work as bridal haute couture made in Italy, with each gown designed around the bride's personality.
Based in: Oleggio, Piedmont
Instagram followers: about 26,000
Elisabetta Polignano designs Italian bridal couture, made entirely in Italy, from her atelier in Oleggio in the province of Novara.
Several of these houses sell through boutiques outside Italy, so ask each one for its nearest stockist before planning a trip. Count back from your wedding date using our wedding dress timeline, and allow extra weeks if the gown ships to Australia.
Written by
Senior SEO Specialist, Wedded Wonderland
Mark Tuason is the Senior SEO Specialist at Wedded Wonderland, where he writes and refreshes the brand's guides to destination weddings and cultural wedding traditions. He starts with the questions couples search for, checks the answers against trusted sources, and shapes each guide to help them plan, compare and book with confidence. Based in the Philippines, he specialises in content strategy and on-page SEO.
