The Barcelona-based luxury company started the program in China in the beginning of the year, and has already provided many engaged Chinese nurses and doctors with wedding gowns. The company is now extending the effort to multiple countries worldwide.

The artistic director of Pronovias Group, Alessandra Rinaudo, put together “The Heroes Collection” for this occasion, selecting a wide variety of wedding dresses especially for betrothed hospital employees, including doctors, nurses, janitors and cafeteria staff. Rinaudo described these workers as “soldiers, unrelenting in their battle to heal the sick.”

”It is an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all,” she said.

Alessandra Rinaudo, Artistic Director of Pronovias Group

“We are grateful for these heroines in hospitals around the world putting their own life at risk to save others’ lives relentlessly. Donating our wedding dresses to wonderful women is the least we can to bring happiness and joy to their wedding day, making them look and feel their best.”

Amandine Ohayon, Chief Executive Officer of Pronovias Group

All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown until the 31st of August, 2020. The Heroes Collection will be available exclusively in Pronovias flagship stores in Barcelona, Madrid, Sevilla, Rome, Milan, Paris, Lyon, Marseille, Lisbon, London, New York, Los Angeles, Miami, Houston and Mexico cities, as well as all Nicole stores in Italy.

Digital Content Coordinator: Zoe Kanlis

Featured Image: Instagram