Wedded Wonderland Delivers Dynamic Digital Marketing Keynote at a Global Masterclass in Manila 

Wedded Wonderland in Manila

Wedded Wonderland CEO and founder Wendy El-Khoury graced the stage of the Teddy Manuel Global Masterclass, delivering a keynote entitled ‘Marketing Strategies for Creative Design’ to a room of wedding professionals from all over the Philippines. 

The two-day event was held on the 20th to the 21st of August, offering sixty-six participants a deep dive into the world of floral artistry and event design, leaving them inspired and equipped with invaluable insights.

Day One

Held at the Marriott Manila Hotel, the conference was styled to perfection, with lush floral arrangements adorning the ceiling, and genuine oranges dangling from vines and bushes. On the first day, attendees were treated to presentations on topics ranging from virtual reality in event design to self-development for creative entrepreneurs.

The Masterclass kicked off with keynote presentations from industry titans, including Nadia Duran, Wendy El-Khoury, and Renzioni. The focus was on empowering attendees with knowledge on crucial aspects of the business such as design principles, successful collaborations, international expansion strategies, and effective social media marketing.

A highlight of the first day was an insightful presentation by Teddy Manuel, Gideon Hermoza, and Michael Ruiz, three leading designers in the Philippines, on the art of collaboration. The trio shared their experiences and wisdom on how to create successful partnerships and elevate events through teamwork.

Wendy’s presentation tackled vital and proactive digital marketing strategies for wedding vendors aiming to build an irresistible online presence that’ll capture committed clients. Key takeaways from her talk include: 

• Social media is a two-part endeavor. Posting a piece of media is not enough—you must socialize your content by posting questions, using interactive buttons and features, responding to comments, and tagging collaborators. Treat social media like you are in a room with an audience ready to receive your message. 
• Identify whether your strategy as a wedding planner is to go inward, or outward. Are you aiming to be the definitive expert on weddings in your hometown, or are you marketing yourself as a global planner who can make a wedding happen anywhere? Focus and align your content. 
• You have ten seconds to make an impression online. Utilize Instagram highlights and pins as your menu of services. These alone should make clients want to book you. There should be no discrepancy between the vibrant person you are in real life and how you come across online—make sure you shine as bright as a diamond on every single platform! 
• Every post must tell a story. In the same way that no painting in a museum comes without an information card and a concise but meaningful description, ensure that everything you post tells the story of where you are, why you are there, what you are doing, and why this is important for your business. Make valuable content that communicates your skills and brand identity. 
• Mirror your clients. Visualize your ideal client who aligns perfectly with what your business offers, and create content as if you are speaking directly to them. You will attract the clients that you represent in tone and taste. 
• Actively interact with people online. Follow your peers, give shoutouts, repost, and tag. Once you collaborate with someone online, you also gain access to their audience. 

As evening approached, the students embarked on an exciting challenge—a visit to the local flower markets of Dangwa. This immersive experience allowed them to witness firsthand the vibrant floral scene and source unique blooms for their upcoming practical masterclass.

Day Two

The second day was dedicated to the practical masterclass, where students had the opportunity to put their newfound knowledge to use. Under the expert guidance of Teddy Manuel, renowned as the floral design master, they transformed three spaces for a gala dinner themed around Italian style.

The three distinct themes – the opulent elegance of Renaissance romance, the drama of an opera night, and the vibrant energy of a Sicilian festival – challenged the students’ creativity and technical skills. With Teddy’s mentorship, they created stunning floral installations and tablescapes that beautifully captured the essence of each theme.

An Unforgettable Experience

The Teddy Manuel Global Masterclass 2024 was more than just an educational event. It was a celebration of floral artistry, a platform for international collaboration, and a testament to the power of passion and creativity. The 66 students left with a wealth of knowledge, newfound inspiration, and memories that will undoubtedly shape their careers in the wedding and events industry.

Teddy Manuel’s commitment to sharing his expertise and fostering a global community of floral designers is truly commendable. As the industry continues to evolve, events like these play a crucial role in nurturing the next generation of talent and ensuring the continued flourishing of the art of floral design.

Unlock the full potential of your wedding business: learn directly from Wendy El-Khoury

Do you want to learn more about boosting your online presence and bringing your business to new heights? Join Wendy’s masterclass today.

In this 10-module course, you’ll get to develop a roadmap towards attracting your dream clients, and watching your wedding business thrive. Visit wendyelkhoury.com for more details.