
Looking for some evidence on exactly how big social media is for weddings these days? At the beginning of 2014, W Hotels launched a social media wedding concierge. They’re on hand to live tweet your ceremony, create your own wedding hashtag as well as create your inspirational honeymoon Pinterest board. On top of that, Kim Kardashian and Kayne West’s wedding kiss holds the record for the most liked photo on Instagram. It scored nearly 2 million likes in just three days.
Our point is this. If it’s walking down the aisle to an audience of iPhones or hating another couple who stole your hashtag, social media is here to stay.
But how is social media influencing wedding trends? It’s actually happening in two distinct ways. Firstly, weddings are getting bigger. And bigger. And when you think they can’t get any bigger, someone will find a way to make it happen. We can’t help but think that having everything on show all the time is part of this and really, we don’t like it! Your wedding should never be a competition and no bride should feel that she needs to one up another bride.
A growing number of brides are responding to this and going the exact opposite route. What’s this? Planning an unplugged wedding. These weddings are sans phones and camera, no hashtags and encourage all guests to simply live in the moment of the day.
For most people, this may sound like a nightmare but all is not lost. In fact, there’s many ways to use social media for the good of your wedding.

