Hayley Paige, the bridal designer whose gowns have graced countless dream weddings, is back and her return is nothing short of magical. Her highly anticipated comeback collection, Twice Upon a Time, marks not just a fresh chapter in her career, but a declaration that fairy-tales can survive even the toughest plot twists. After a long and very public legal battle, Paige is once again free to create under her own name, and she’s making sure this new era is as enchanting as ever.
And Wedded Wonderland had the exclusive honour of sitting down with Hayley herself to talk resilience, reinvention, and the kind of love stories that can only be told in tulle and sparkle.
“Familiarity and Sincerity”, Designing After the Storm
When asked how this new collection reflects her personal and creative journey since stepping away from design, Hayley doesn’t miss a beat:
“I feel both familiarity and sincerity in this return and that’s entirely thanks to the people who’ve been cheering me on all along. Creatively, I’m back where I belong, eager to make up for lost time.”
She explains that stepping away taught her a truth that’s stitched into every seam of her gowns:
“Nothing true ever really disappears, the imprint is everlasting. I refused to let those experiences jade me or rob me of the joy and love I feel for being a designer.”
The result? Dresses infused with tenderness and tenacity, born from the rebuilding of not just a brand, but a self.
From Storytelling to Simply Stunning
Hayley’s always been known as a storyteller, but this collection blurs the line between narrative and pure artistry.
“We live in such a heavily branded world that it can feel like everything has to be a story… but this has always been a story. It’s a return and a revival, layered with dualities, honoring all the different versions of yourself it took to get wherever you are.”
Her Twice Upon a Time gowns are designed to hold her journey, yet leave space for yours. Think couture poetry with just enough edge to keep things interesting.
Trends Are Dessert, Not the Main Course
In an industry obsessed with chasing trends, Hayley is serving a little reality check (and maybe some cake).
“I love trends the way I love dessert, fun to indulge in, but you can’t build your whole nutrition on them.”
Her approach now? Honor the bride’s individuality while delivering that unmistakable Hayley Paige DNA: romantic, playful, and full of sparkle without taking itself too seriously.
A Message to Every Bride (and Human) Who’s Faced a Setback
This comeback isn’t just about beautiful dresses, it’s a love letter to resilience.
“There’s no such thing as ‘one shot’ in life. You get as many shots as you’re willing to give yourself. Doors that close can be reopened, or you can find a new door entirely.”
It’s a mantra that makes Twice Upon a Time not just a bridal collection, but a rallying cry for anyone ready to reclaim their magic.
Craftsmanship with a Wink of Whimsy
Of course, Hayley’s new era comes with fresh innovation. She lights up when talking about her latest couture crush:
“The micro-pleated tulle in my ‘Once a Swan’ gown might be my favourite new technique this season with pin tucks that are hand-stitched, a true nod to couture.”
Every fabric, print, and artwork is created from scratch, because, in her words, “It has to have its own identity, its own birth.”
The Fairytale Continues
With Twice Upon a Time, Hayley Paige proves that comebacks can be even more dazzling than debuts. This isn’t just a return, it’s a revival, a reminder that love, artistry, and a little sparkle can survive even the fiercest storms.
And for brides-to-be? Well, it’s time to write your own next chapter in a gown that makes you look like a piece of ART. Checkout out our Wedded Partner Global Listing where you will find world-class wedding vendors, venues, and planners including renowned designers. Let’s get Wedded!
