Did you know the idea of an engagement ring specifically being a diamond ring is a new one. It was only due to an extremely shrewd and persistent marketing ploy launched by the De Beers company in the 1930s that the idea of a diamond engagement ring became accepted as the social norm. Before that, a diamond was just one of many choices available to couples. The decades long Mad Man style publicity campaign sought to associate diamonds with love and romance — a sentiment that certainly seem
