If you’ve been on TikTok in the last week, you’ve probably stumbled upon that video of Becca Bloom casually unboxing designer gifts like it’s December 25th except it’s for her wedding.
We’re talking a $10k Chanel bag, Hermès clothing, and even Brunello Cucinelli playing cards.
Becca’s “wedding tree” is a full-blown spectacle, and it’s making us wonder if she just invented the newest flex in the wedding world.
Think Christmas morning vibes, but swap Santa for your wedding guests.
A wedding tree is exactly what it sounds like, a lavishly decorated tree surrounded by wrapped presents for the newlyweds. It’s both a decor statement and a very public display of generosity, making it perfect for couples who live for the aesthetic.
Wedding gifts are traditionally placed on a table or sent directly to the couple’s home but the wedding tree takes the ritual up several notches. It’s really more of a showpiece, a content moment, and let’s be real: a humble brag that doubles as decor.
And while the concept isn’t brand new (luxury parties have been doing “gift trees” for years), Becca Bloom might have just brought it into the wedding mainstream.
Becca’s wedding will be nothing short of cinematic, literally. She and her fiance will exchange “I do’s” later this month at Villa Balbiano, an 18th-century baroque estate in Lake Como that has appeared in movies like House of Gucci.
The property boasts manicured gardens, a private boat dock, a pool, and accommodations for up to 12 guests.
The wedding is estimated to cost around €200,000 for three days and two nights for 200 guests.
While the “wedding tree” could easily be dismissed as influencer theatrics, it taps into something very 2025: weddings as fully curated, multi-day content events. Everything: venue, florals, even the gift display, is an opportunity for a viral moment.
For luxury brides, the wedding tree will give the wedding more personality. It says: This isn’t just a wedding. It’s a production and judging by the millions of views on her TikTok, couples might just start adding “find a tree” to their wedding planning checklist.
So, whether you love it or hate it, one thing’s clear: Becca Bloom has us all talking about wedding gifts in a whole new way.
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