The Wedding Industry Reacts To Restrictions


As you may already know, given the current uncertainty surrounding COVID-19 and its impact on the Wedding and Events Industry, Wedded Wonderland has taken a stand. 

On behalf of all our Couples and Industry Peers who have reached out to us, we are requesting clarity on whether Weddings will play out (particularly with over 100 guests), in 2020. 

Wedded Wonderland’s #SaveOurWeddings initiative has received enormous support and has been re-shared hundreds of times by both Couples and the Industry. Let’s make some noise, Australia! Re-share #SaveOurWeddings, to help do so.

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On behalf of all our Couples and Industry Peers who have reached out to us, we are requesting CLARITY on whether Weddings will play out (with over 100 guests in particular) in 2020. Couples are now having to postpone their Weddings FOR THE SECOND TIME. With unclear parameters around the easing of restrictions the following industries are affected in direct relation to Weddings: – Entertainment – Production – Hospitality and Food Services – Retail – Beauty Services And more. We understand the need for restrictions of course, however the implications of uncertainty are driving anxiety in a market that is meant to be about celebrating LOVE and PLANNING. Suppliers are currently unable or unwilling to postpone dates after August 14th without a service fee (considering this is the current legislation), this means a complete exposure to an unknown date, issues with the consumer who has 10-500+ guests they need to consider in the process, plus another 20-30 Service Providers who all need to be AVAILABLE on the next chosen date. This for businesses means a staggering loss of income and potentially losing whatever bookings they currently have. For the Couple- a potential loss of Service Providers (due to availability or otherwise), a potential loss of monies exchanged for a set date, and this again stems across multiple industries and categories that work within the Wedding industry. HOW CAN WE SAVE OUR WEDDINGS? Clear advice on WHAT WILL COME (if the current status of cases continues) to ASSURE our Couples and Service Providers postponed dates will in fact take place. To assure this incredible industry that pumps billions of dollars in the Australian economy their BUSINESSES WILL SURVIVE. Our Couples who have planned their Wedding for up to 18 months, they can actually be Wedded. Future proof our Couples and Suppliers!! TAG YOUR PREMIER, SHARE THIS POST! WE NEED CLARITY! Give us a roadmap #saveourweddings

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The Industry Reacts

“If there is no support or guidance for Venues and Event establishments – it will be a domino affect on the Industry’s collapse.”

Business Owner, Wedding & Events Industry

“Our lives are on standby and we cannot feel stability of any potential income for 2020.”

Business Owner, Wedding & Events Industry

“There is no way of moving forward at this point.”

Business Owner, Wedding & Events Industry

“The decision making from a management perspective is unclear without clear guidelines and a roadmap. This has made it extremely difficult to comfort and reassure couples who have had to postpone once, twice and now may need to look at a 3rd time.”

Business Owner, Wedding & Events Industry

“There is a lack of understanding from couples as to why refunds cannot be distributed and the meaning behind this – there is no support around this from a legislative forum, either.”

Business Owner, Wedding & Events Industry

“It’s not just the businesses who are affected, it’s the families. Majority of businesses in the Wedding and Event industry are family owned.”

Business Owner, Wedding & Events Industry

“The business is financially impacted, but directly – the emotional strain and mental capacity most owners have, to actually address and deal with anguish and anxiety from consumers have had an extreme toll on us as suppliers which has led us to seek professional help – which again comes at a cost to us! The financial loss is immeasurable.”

Business Owner, Wedding & Events Industry

“Cash Flow has decreased by 70%.”

Business Owner, Wedding & Events Industry

“The mental health of suppliers, staff and couples, is at risk.”

Business Owner, Wedding & Events Industry

“If Weddings and Events do not proceed with sufficient guest numbers and too many restrictions – couples will not proceed until restrictions are lifted. However, for a business, how long is a piece of string? How much longer are we going to keep moving dates and accepting cancellations out of free will? A fee will need to be implemented at some point which will affect the consumer.”

Business Owner, Wedding & Events Industry

“If social distancing is not eased further to allow hugging, communal eating in our receptions and dancing, allowing up to 100-120 people, then most of our weddings will be postponing or cancelling.”

Business Owner, Wedding & Events Industry

“It been extremely difficult to regroup and refocus with strategies to move forward without any clarity.”

Business Owner, Wedding & Events Industry

“The financial loss is unquantifiable…”

Business Owner, Wedding & Events Industry

Digital Content Coordinator: Zoe Kanlis

Featured Image: Warner Bros.

Posted in Advice, Fashion, Planning, Trending, Uncategorized by wedded wonderland


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