Jacquemus’ “Le Chouchou” Collection Was Made For the Modern Bride


In a groundbreaking move that defied tradition and brought Versailles to the people, Simon Porte Jacquemus, the visionary behind the eponymous brand, unveiled his latest collection at the gardens of the iconic Palace of Versailles. Renowned for its historical significance and exclusivity, Versailles has long been a coveted runway venue for only a select few designers, including the likes of Karl Lagerfeld. However, Jacquemus successfully negotiated this prestigious opportunity, fulfilling a personal dream that had been a year in the making.

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Photo from Instagram.com/jacquemus 

All the Details of the Jacquemus “Le Chouchou”

Unlike previous presentations at Versailles, which embraced opulence and extravagance, Jacquemus approached the venue with a fresh perspective. Through the lens of a youthful outsider, he reimagined Versailles as a backdrop that resonates with a wider audience. The focus shifted from Marie Antoinette’s Trianon coquetry to the grace and charm of Princess Diana, bringing a touch of relatability and modernity to the historic setting.

Jacquemus’ collection, titled “Le Chouchou,” featured a captivating array of white looks, epitomizing purity, elegance, and bridal beauty. Impeccably tailored suits, ethereal gowns adorned with delicate lace and intricate embroidery, and avant-garde silhouettes graced the runway, each garment paying homage to Princess Diana’s timeless style. The collection seamlessly blended classic elements with contemporary twists, presenting a vision of bridal fashion that appeals to the modern bride’s desires.

Below, check out all the runway looks that will let modern brides channel the majestic Versailles Palace and the ‘80s silhouettes popularized by the late Diana, Princess of Wales.

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Photo from Instagram.com/jacquemus 
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Photo from Instagram.com/jacquemus 
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Photo from Instagram.com/jacquemus 
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Photo from Instagram.com/jacquemus 
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Photo from Instagram.com/jacquemus 
Photo from Instagram.com/jacquemus 
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Photo from Instagram.com/jacquemus 
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Photo from Instagram.com/jacquemus 

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