The Event Xperience Africa (TEXA) 2025 took place on the 29th to the 30th of January, joining Africa’s best destination wedding suppliers and event professionals under one roof.
Held at the elegant Federal Palace Hotel in Lagos, Nigeria, the hybrid conference and networking gala saw panels on boosting brand narratives, innovation in events, marketing for global reach, and more essential topics.
TEXA 2025: Africa’s Meeting Point for Innovation in Events
With the theme “Reignite,” TEXA 2025 highlighted the importance of paving way for the new alongside retaining the distinctive passion that keeps business owners dreaming for exponentially bigger impact. Creativity, too, was a key focus, especially with its ever-evolving role in the African events industry. Delegates hailed from all over Africa and beyond, representing the conference’s home base of Nigeria, Ivory Coast, Ghana, Cameroon, Zimbabwe, the United States, Australia, and more.
Wedded Wonderland as an Official Media Partner
Wedded Wonderland was proud to serve as an official media partner, collaborating with the TEXA team to tap into the conference’s talent pool to connect them with global clients.
Through the Wedded Network, Wedded Wonderland offers local suppliers access to its international community, where they can receive exclusive educational content, networking links, and opportunities to connect with couples planning destination weddings.
CEO Wendy El Khoury Delivers a Keynote on Digital Marketing to Boost Destination Weddings in Africa
Wedded Wonderland founder and CEO Wendy El-Khoury took the virtual stage for a keynote on brand positioning in the digital space, as well as the dynamic role Africa plays in the destination wedding market.
Backed by over a decade of experience, collaborations with numerous tourism boards, Marriott Group, household names like Vera Wang, and an online community of over 3 million followers, Wendy El-Khoury is a firm advocate for meaningful social media marketing.
In her keynote, she emphasized the importance of local suppliers doubling as subject matter experts in their own regions, seeing as the destination wedding market is rapidly shifting towards experience-based celebrations—couples want to wed under immersive and meaningful circumstances, creating more demand for standout packages, curated according to what your locale can uniquely offer. She also spoke on online visibility, and the power of marketing on a global scale regardless of how local your business operates, as there is always opportunity through couples aiming for a destination wedding.
A New Frontier for Destination Weddings and Events in Africa
TEXA 2025 was a testament to how international collaboration and insight-sharing is crucial to breaking barriers in the events sphere. With the rise of destination weddings in an increasingly social media-led world, global marketing and a strong brand voice are more vital than ever. Through the expert panel discussions and keynote presentations, delegates were treated to game-changing insights to boost events in the African sphere.
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