For as long as the wedding industry has existed, it has spoken almost exclusively in one direction. The dress. The details. The bridal party, the beauty routine, the countdown of "must-haves" curated for her from the moment the ring goes on. An entire economy: media, product, experience, has been built around the bride, refined over decades into something instinctive. Meanwhile, the groom has largely been handed a tuxedo fitting and a seat at the table.It's not that the modern man has been absen
