One of the world’s leading bridal brands, Pronovias, presented its 2017 “Atelier” Collection in a fashion show at the historic Prince George Ballroom in New York during the New York Bridal Fashion Week.
The collection portrayed 2017 wedding gown designs from the company’s designer, Hervé Moreau. A selection of unique and elegant gowns captivated the audience with their haute couture techniques of smooth lines and fine fabrics combined with embroidery, silk and gemstones. The intricate gowns detailed special embellishment and sparkles that added a touch of sensuality, creating the perfect fit for any bride.

Discover the captivating collection below:

Hair: Michelle Martens for Joico
Makeup: Marina Kallman for artis Brush
Photography (front row and backstage): Xavi Menos
Photography (backstage): Charlotte van den Berg

Pronovias Fashion Group continues to consolidate its position as a global leader of the bridal sector year after year. What started out as a family business in Barcelona in 1922 is now the world’s leading bridal firm. Pronovias is present in more than 105 countries with 155 stores and through more than 4,000 points of sale.