There’s a quiet panic spreading through the industry. Your work is stronger than ever. Your photos are stunning. Your pricing is clear.And still, enquiries feel slower, flakier, and harder to convert.It’s not your imagination. The funnel has changed.Couples aren’t “shopping around” the way they used to. In 2026, many couples decide who they trust before they ever enquire. By the time an enquiry hits your inbox, you’re often not being considered, you’re being confirmed