When Grace and Amar set out to plan their wedding, their vision was clear: an intimate, three-day celebration in the French countryside that felt both deeply personal and effortlessly stylish. With their closest friends as witnesses, they turned a historic château setting into a cinematic backdrop for a weekend of love, laughter, and late-night dancing. At the heart of this visual storytelling was Weddings By PURR engaged as part of Grace’s social team to capture social-first content throughout the weekend.
Crafting a Social-First Visual Story
Known for their fashion-forward, editorial style, Weddings By PURR approached the weekend with a distinct creative lens: to create social-first content that translated the emotional and aesthetic layers of the celebration into high-impact visuals. “Our focus was to translate the emotion and luxury of the weekend into content that felt as polished as a campaign yet instantly shareable for today’s audience,” shares the WBP team.
Leaning into cinematic framing, detail-driven moments, and a deeply editorial eye, Weddings By Purr documented the unfolding story in a way that felt both elevated and organic, a perfect match for Grace’s already dynamic personal brand.
A Love Story Rooted in Authenticity
Grace and Amar’s love story is one that began in New York City. As their journey with each other unfolded it spanned across the continents as they built their life in London where their appreciation and love for culture and creativity was met with a mutual admiration for Les Misérables. With a bond rooted in both romance and an entrepreneurial spirit, their main goal together was that of exploring the world and creating long lasting and meaningful experiences, not just milestones.
Naturally their wedding was an extension of that ethos, a soulful celebration that beautifully encapsulated and honoured their story in every detail. From the start they had an imagination of an immersive weekend-long fête with their inner circle rather than a traditional wedding. They wanted to create an environment where joy was felt and reigned with every guest feeling like of a part of something unforgettable and deeply personal
The Moments & The Details
A standout moment is when a surprise transformation took place at midnight when the rustic barn venue revealed a high-energy European nightclub-inspired afterparty. This perfectly captured the couple’s intention to combine elegance with celebration. It was a pleasant twist to the night!
To create an even more lasting impression, the most touching behind the scene moment was when Amar read from a custom “husband’s edition” of Grace’s own Productivity Method Planner which was a special nod to her entrepreneurial achievements and the mutual respect they share. Amar also gifted Grace’s mother a bouquet during his speech, a gesture that captured the depth of the family connection and emotion that the celebration created.
Honouring Collaboration & Creative Integrity
Throughout the weekend, Grace had her own social team present. Weddings By PURR came with a distinct creative belief which was to carefully craft and curate a collection of content that aligned with Grace’s personal social media strategy whilst elevating it in their own way. With the intention to intentionally focus on capturing key moments with a fashion-forward editorial lens and ensuring the authenticity related to Grace’s brand is preserved to instantly resonate with her audience.
Their work is proof of the evolving role of content creation in the modern wedding space where the storytelling of weddings are no longer restricted and confined to albums and highlight reels but exists in real time across social platforms. The line between wedding coverage and branded content is increasingly blurred and purpose-driven visuals have the power to both preserve personal and emotional memories whilst engaging wider digital communities.
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