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It’s You & I
It’s You & I is a relationship coaching and psychotherapy practice dedicated to fostering intentional, conscious partnerships. Founded by Alexandra Tarr, a qualified psychotherapist (MBACP), coach, and international speaker - with co-founder Mahayla Marriott - the practice supports individuals and couples in deepening self-awareness, improving communication, and navigating life transitions with clarity and purpose.
With over 15 years’ experience in luxury event curation, Alexandra brings a unique lens to her relationship work - drawing from her global collaborations with tourism boards, creative suppliers, and high-profile clients in the wedding and romance industries. Her deep understanding of modern love stories, coupled with psychological expertise, creates a rare blend of emotional insight and lived industry experience.
At It’s You & I, we believe that love is a choice, and that the most fulfilling relationships begin with a deep understanding of self. Through 1:1 coaching, couples sessions, and workshops, clients are guided in building emotionally intelligent, purpose-driven connections rooted in mutual respect and growth.
Whether preparing for marriage, navigating a relationship crossroads, or seeking greater alignment in love, It’s You & I offers a grounded, compassionate space to support the love you choose - every step of the way.
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FAQs
What type of clients do you work with?
We work with individuals and couples who are ready to invest in conscious, intentional relationships - whether you’re newly together, engaged, preparing for marriage, navigating life transitions, or simply wanting to deepen your connection.
Do I have to be in a relationship to work with you?
Not at all. Many of our clients are individuals exploring their own patterns, preparing for future relationships, or seeking personal clarity and growth. We believe the foundation of every healthy relationship begins with self-awareness.
Is this therapy or coaching? What’s the difference?
Our work is grounded in psychotherapy (MBACP) and combines coaching techniques. Therapy supports emotional exploration and healing, while coaching focuses on clarity, alignment, and moving forward with purpose. Depending on your needs, we blend both to support you holistically.
What themes do you support couples with?
We help couples navigate:
- Strengthening emotional connection
- Improving communication
- Pre-marital intention setting
- Life transitions (moving, career changes, starting a family)
- Creating rituals and shared goals
- Navigating long-distance dynamics
- Building or re-building trust
We’re not in crisis. Is this still for us?
Absolutely. Our approach is preventive, proactive, and supportive - not reactive. Think of it as tending to your relationship like a garden: the more attention, curiosity, and care you give it, the more it flourishes.
Do you offer pre-marital coaching or wedding-aligned services?
Yes. We often support couples in the lead-up to engagement or marriage. This includes pre-marital coaching, value alignment sessions, and creating meaningful relationship rituals. Alexandra’s background in global event curation also allows her to support couples through major milestones with emotional and relational grounding.
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