We all know how important it is for a Bride-to-Be to invest in some beautiful, lacy negligee for the Wedding night, but Australian store, HommeMystere is trying to make ‘Groom lingerie’ a thing – and we don’t know how we feel about it!

The online boutique offers men a range of bras, undies and nighties, complete with silk bows, lace trim and love-heart patterns.

See below the campaign video for its 2015/16 collection!

Images from HommeMystere