Few people have witnessed the transformation of the wedding industry as closely as Marcus Theodor from C2 Films. With more than 25 years behind the lens, he’s seen weddings shift from VHS tapes to viral reels, from Yellow Pages ads to Instagram algorithms, and from staged moments to unfiltered authenticity.
In our latest Get Wedded in Wonderland Podcast, Marcus sits down with Wedded Wonderland Founder Wendy El-Khoury to share not just a history lesson, but a blueprint for where wedding filmmaking, and the wedding industry at large, is headed.
When Marcus first started, wedding videography was a niche service. Couples flipped through the Yellow Pages to find a filmmaker, and delivering on VHS was the norm. What mattered most was coverage: capturing the vows, the speeches, and the first dance, edited and handed over in a box.
“When I went out on my own, it was a very, very different landscape. I didn’t have a studio. I was literally meeting couples at their home with a DVD player under my arm, sitting in the lounge room with the whole Croatian family around me, and me showing them the work and me trying to sell them,” he recalls.
But Marcus saw filmmaking as more than documentation. He introduced cinematic techniques at a time when most “wedding videos” were little more than extended home movies. “Because of the love that I poured into each wedding even to this day,” he says. “I want people to refer to C2 for that service, and not the films.”
That early commitment to storytelling set the foundation for C2 Films.
“What doesn’t change ever is how the couple feel. When you are creating their film, when they look back on that film, they see it through their experience of it.”
In those early years, referrals were Marcus’s lifeline. “I knew every wedding that I shot, I’d get three or four out of that purely because of the love I poured into each one.” Today, he sees the industry circling back to those roots.
By the 2010s, social media had completely reshaped the landscape. Wedding films were no longer just keepsakes, they became shareable content. Couples wanted both long-form videos and short, stylized edits built for Instagram, Facebook, and TikTok.
This shift meant filmmakers had to think like marketers as much as artists. Marcus remembers how C2 Films adapted: “It wasn’t just about what the couple wanted to remember, it was about what their world would see, share, and celebrate.”
Another shift Marcus highlights is the rise of destination weddings. What was once a rare luxury is now a growing expectation among high-end couples.
Filmmaking in this context became less about documenting a single event and more about capturing an entire journey. A wedding isn’t just a ceremony, it’s a cultural experience.
“I always encourage couples: if there’s some cultural significance there, embrace it,” he says. “When we capture it visually, it’s beautiful. It’s vibrant, layered, and emotional.”
In a world oversaturated with trends, culture also provides an anchor. “We’re starting to lose ourselves a little bit of who we are and what we like. Nothing is more beautiful than grounding oneself in cultural traditions because that gives you a sense of identity.”
Today’s couples reveal a fascinating generational divide. Millennials, raised on Pinterest boards, often strive for the “perfect” wedding aesthetic: curated, styled, and seamless. Gen Z, however, is rewriting the script, leaning into rawness and authenticity, even when it comes to how they give feedback.
“There are TikToks that have gone viral ten times over about costs, inquiries, and people not replying. That’s scary for the industry,” Wendy mentions. Some vendors might avoid having Google reviews altogether, but Marcus embraces transparency. “If your heart is in the right place, if you’re going in there with authenticity and integrity, most of the time you’re going to be fine.”
“My motto with all our videographers and photographers, I tell them that ‘the sun rises and sets with a couple, everything else in between doesn’t matter.’ You protect that journey on that day. With that motivation, most of the time you’re gonna be fine.”
Another modern challenge is the rise of content creators, a role that, when managed well, can add immense value to a couple’s day. Wendy points out that one of the most overlooked aspects of wedding planning is aligning all creative teams, photographers, videographers, and content creators, into one cohesive unit.
“I think for any wedding planners, and any content creators that are coming into the wedding, add that to the production schedule, make sure that all parties are aware of who is actually coming in,” she advises. Too often, content creators are brought in through a “third party of a third party,” falling outside the official production schedule. This creates blurred lines, especially when couples aren’t aware another vendor has arranged for content to be captured.
To avoid this chaos, Wendy stresses that planners should take the lead: curating what needs to be filmed, briefing all teams, and securing the couple’s sign-off. In this way, content creators can complement, not compete with, the core production team.
Marcus agrees, but he’s clear that professionalism is the non-negotiable standard for everyone on site. “I teach all my videographers to smile,” he shares. “When you’re out with photography, when you’re out shooting in a ceremony, smile. I know we’ve got game face on, but smile because everyone’s looking at you. And people are going, wow, I want that person, they want to be here.”
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For him, presentation is as important as the footage itself: no runners, no sloppy outfits, always dressing respectfully to reflect the occasion. When content creators don’t uphold those same standards, standing in the way, not smiling, or dressing inappropriately, he impact goes beyond a single event. “Most of the time, the guests are looking out and saying, I don’t want these guys at my wedding. They don’t know. They separate,” he explains.
Content creators have a place in modern weddings and when done right, they can enhance the couple’s experience and strengthen, not weaken, the overall production.
Looking ahead, Marcus sees AI reshaping the industry at lightning speed. “Within the next two or three years, if not sooner, you can literally dump your footage into a program and it will spit out a polished film in hours, not weeks,” he states.
That shift could disrupt pricing models. “The price point of what you’re offering, what was once seven or eight thousand, will actually be more like three or four,” Marcus says truthfully. “Unfortunately, it’s going to be a race to the bottom.”
And yet, his core advice remains unchanged: “One thing will save you: the way you make people feel. You can’t have them refer to the product, because soon one won’t be discernible from another. But they’ll always remember how you made them feel.”
Marcus’s story is more than a personal journey, it’s a lesson for wedding professionals everywhere. Adaptation is survival. Innovation is relevance. And storytelling, when done with heart, can never be replaced.
Listen to the full conversation with Marcus from C2 Films on the Get Wedded in Wonderland Podcast, streaming now on Spotify.
For more inspiration on creating a heart-felt wedding, visit Wedded Wonderland. If you’re searching for the dream team who will bring your vision to life, join our complimentary Wedded Concierge service or explore our Wedded Partners Global Listing. Let’s get Wedded!
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