What do you really want brides to know about your business?
I have spent many years perfecting haute couture techniques. I want brides to know that when I am designing a gown for them, they are getting the highest level of craftsmanship and attention to detail. I am committed to using only the finest materials in my work. I use traditional needle craft techniques, moulage and tambour beading when creating a collection. As a designer I am constantly working on the loom to create new beading designs for clients. I love the process of collaboration between the bride and the designer that comes with a bespoke service. You end up pushing the boundaries of concept and design beyond the expected.

What are you passionate about? What keeps you going?
I am extremely passionate about design and the creative process. I am always looking at new techniques and possibilities for my designs. I will often work late into the night if I have just come up with a new beading design. It is a sort of impatience to see the finished product as my mind has envisioned it. I have a need to see the vision realised before I go to bed for the night! I suppose in a sense it is this constant urge to make my dreams and thoughts a reality that keeps me going.

What is trending in weddings now and how are you translating that in your business and product offerings?
I try not to think too much about what is trending as my design process is very organic and so many things are constantly inspiring me. If I were to impose restrictions on the creative process by trying to fit in with trends I would feel a little stifled. Having said that, designers instinctively get a feeling of the mood of the time and I think we create with that in mind. This year, I had some blush gowns in my collection as well as a subtle dove grey. Colour is a big trend in bridal at the moment from soft pastels to more vibrant hues and it’s nice to be able to have that to offer for the less traditional bride. I have also noticed more of my brides are less inclined to wear veils and want a custom headpiece instead to make a statement. As a result I have expanded my offerings in this area and created a collection of bridal accessories and headpieces to meet this demand.

For more information on Alana Aoun and for additional images, see the Alana Aoun Directory Listing.

Posted in Fashion, Wedding dresses by wedded wonderland

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