Relive Your Wedding With Scents: Why Brides Like Singer Ashe Are ‘Scent Storing’ Their Biggest Day

Couples are now scent storing their big day by choosing one fragrance to thread through the ceremony and reception, then relighting it long after the “I do.” 

More couples today want a way to bottle that exact feeling, not just through photos or playlists but through something way more powerful, scent. Light it later and boom, you are right back on the dance floor. 

Singer songwriter Ashlyn Rae Willson or more popularly known as “Ashe” totally nailed this idea at her Tennessee wedding when she revealed that she filled her reception with Baltic amber Voluspa candles so that every time she lights one again, she can smell her wedding day all over.

What Scent Storing Actually Is

Scent storing, or scentscaping if you want the more aesthetic term, is the idea of choosing a signature smell for your wedding and weaving it into the entire day. 

Think candles, diffusers, room sprays or even a custom perfume. The goal is simple, you want your wedding to have its own fragrance identity so that when you smell it again in the future, your brain instantly hits rewind. 

Couples place candles at the entrance, keep them burning during the reception or gift mini versions as favors. It is like building a memory that you can relight in two seconds flat.

Why Couples Are Doing It

There is an emotional and scientific reason this is trending. Scent is the strongest trigger for memory, and it connects straight to the parts of the brain that store emotions. That is why one whiff of something familiar can hit harder than a photo or video. A certain candle can remind you of a person, a place or a moment faster than anything else.

Wedding planners have also started recommending scentscaping because it makes an event feel more immersive. A signature scent ties everything together, especially when the ceremony and reception spaces look totally different. 

Couples also love that the fragrance becomes a long term ritual, something they can light on anniversaries or life milestones. Many even blend their personal perfume or cologne into the overall wedding scent, creating one cohesive vibe that feels intimate and intentional. Plus, home scent brands have made this super accessible with curated collections and ready made scent pairings, so couples do not need custom perfumers to pull it off.

Ashe’s Wedding

At her October 2025 wedding in Franklin, Tennessee, Ashe turned scent storing into a full aesthetic moment. She and her team placed Baltic amber Voluspa candles everywhere, and because the fragrance is warm, woody and a little nostalgic, it blended perfectly with her Old Hollywood inspired wedding vibe. 

She lit them across the reception area, the welcome table and key spots around the tent. The idea was simple, the scent should be part of the energy without overpowering anything.

Ashe’s wedding already looked like a scene from a classic film. She wore a custom strapless J. Andreatta Bessette silhouette that transformed from ceremony to reception. Her bridesmaids dressed in bright scarlet red. Her hair was styled into soft, golden age curls. And the whole thing unfolded under a tent that they almost did not install until the weather forecast scared them a little. The candles tied it all together, and more importantly, they became her personal memory time capsules.

What makes her version of scent storing so relatable is that she did not use an expensive custom fragrance. She chose a candle anyone can buy, which means her memory ritual is something she can repeat effortlessly. Light one, breathe in, and she is instantly back in her wedding, surrounded by red dresses, soft curls and the quiet moment before walking down the aisle.

How to Make Your Wedding Smell Like Your Story

If you want to try scent storing for your own day, start small and intentional. Pick a scent that matches your vibe, like white florals for a soft morning ceremony or amber and sandalwood for a cozy evening reception. Test it in your venue because scents shift depending on airflow and space size. Then, introduce it in just a few key places like your welcome table, dinner area or favors.

Choose something with staying power so you can keep the ritual going long after the big day. And if you want something more personal, explore mini perfumes or essential oil blends. The goal is not to overwhelm the space but to create a smell that future you will instantly recognize.

If you need a super simple starting point, pick a candle you already adore, buy a few extras and place one in a keepsake box with your invitation and maybe a pressed flower from your bouquet. Light it on your anniversary and let the scent take you back to your wedding without even trying.

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Image courtesy @theweddingscent.official @ashemusic