This holiday season, we are constantly surrounded by the festive colours of red. Let this season remind us of the love, passion, and happiness that is associated with this powerful and significant colour. This is why it shouldn’t come as a surprise when many people choose to incorporate red into their wedding day, whether through their wedding attire, decor, or accessories.

Pantone Colour Viva Magenta

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One trend that has gained popularity in recent years and one we will be seeing more of in the coming year is wearing a red wedding dress on the big day. The Pantone colour of the year 2023 is called Viva Magenta. An unconventional shade of red that represents empowerment. 

According to Pantone, “It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”We can’t wait to see brides in 2023 express themselves without restraint and experiment with this bold shade. 

Indian Wedding Dresses

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Red is also a significant colour in many cultural traditions around the world. While it’s tradition for most Western countries to go for whites and lighter colours for their wedding dress, it’s quite the opposite for Indian brides. For them, the colour red has a religious significance, it represents Durga Mata who is associated with protection and strength, or Mars’ colour which is an important planet of marriage in astrology. The red colour may also represent passion, love, and prosperity.

Vietnamese and Chinese Wedding Dresses

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Similarly, the Ao Da or qipaoi, a traditional Vietnamese and Chinese wedding dress is often made in shades of red to represent prosperity and good fortune for the newlyweds. The colour red is very powerful and significant to Vietnamese and Chinese culture. It is believed to symbolise luck, joy, and happiness. It also wards off evil which is why brides wear red on their special day.

Red Wedding Dress as a Bold Statement

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You can also rock a red wedding dress, just because you want to! Red is such a powerful and bold colour that will make you feel beautiful and confident on your wedding day. Although it’s unconventional if it is something that will make your wedding even more special, we suggest you go for it. 

Whether you choose a red wedding dress to honour your cultural traditions or simply because you love the bold and vibrant colour, it’s sure to add warmth, love, and happiness to your special day. So, if you’re planning a wedding and looking for a unique and meaningful way to incorporate red, a red wedding dress might be the perfect choice for you.