How Dior, Chanel, and Louis Vuitton and other luxury brands turn seasonal spectacle into visibility, loyalty, and long-term growth.Every holiday season, luxury brands perform the same ritual. Facades light up. Windows turn theatrical. Entire city blocks slow down as crowds gather, phones raised, not to shop but to look. For an industry built on scarcity, this annual public display can seem counterintuitive, even wasteful.It isn’t.Holiday installations are not seasonal indulgences or aesthetic ge
