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An Afternoon with Wedded Wonderland and Creative Business Hub: Changing Consumer Landscape

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An Afternoon with Wedded Wonderland and Creative Business Hub: Changing Consumer Landscape


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There are few things that change as fast as the mind of a bride going gown shopping, and the evolving landscape of marketing is one of them. With the rapid rise of the internet and digital dependent millennials, your customers are naturally adopting an increasingly active role in co-creating marketing content. This never-ending change is why it’s essential that you and your business understand, and, most importantly, utilise this changing consumer landscape. Organisations are turning to social media, websites, and blogs to reach their customers, who in today’s day and age are renowned for virtually living online (see what we did there?). Your consumers now have a greater choice of services available to them, while you have a tally of competitors that increases daily. Don’t let that discourage you, though! The net for innovation has been cast incredibly wide, as has your inspirational influence and the ability to really get your name out there. While there are numerous aspects to consider in customer connection marketing, these are some of the core pillars: - Understanding the digital relationship with different consumer groups - Know your audience - How to use the right digital channels - Giving the consumer value - Creating an online presence - Embrace new technologies Creative Director of Wedded Wonderland, Wendy El-Khoury, is an expert in this field. Having grown her own businesses to a considerable size through the use of modern marketing and business techniques, Wendy launched Creative Business Hub in 2017 to help learn, share and engage the industry in all things social media, digital practice, and online marketing. We’ll be hosting a Sydney seminar on September 25th that’s essential for all businesses who want to increase their digital following (Tickets are limited, so purchase them here now!).  How to connect with consumers in this changing landscape is one of the topics that will be discussed in detail on the day, with other topics including: – Social media trends and how to stay abreast of them – Constructing an effective content calendar – Establishing your brand online – The impact of Instagram and how to utilise it Tickets are limited, so purchase them here now! Photographer @wearetwine   Article written by Alison Donnellan
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