Wedded Wonderland Founder Wendy El-Khoury was recently interviewed for SBS World News by Alex Thomas about Australia’s latest tourism campaign “Come and Say G’day”, that shows the country’s iconic wildlife and charm.
While the campaign beautifully highlights what makes Australia so beloved, Wendy’s take is clear: there’s more to show the world.
Backed by a jaw-dropping $130 million, Tourism Australia’s latest global campaign, “Come and Say G’Day,” pulled out all the stops. The star-studded cast? Robert Irwin, Nigella Lawson, and celebs like Yosh Yu, Abareru-kun, and Sara Tendulkar. But the stories they’re telling? It’s the same old tales we’ve heard before.
With Australia zooming in on major markets like the US, UK, China, India, and Japan, Wendy thinks it’s time to level up. Beyond the animals and accents, she says it’s high time to showcase what else the country can deliver:
After all, Australia isn’t just the land “down unduh”, it’s the land where core memories are made, and weddings become the kind of stories that sound almost too good to be true.
“As someone who works across weddings, luxury events, hospitality and retail, I see firsthand the calibre of experiences Australia offers. From world-class venues and designers to culinary excellence and unmatched landscapes, we’re not just a travel destination. We’re an event destination,” she shared.
Let’s be real: no one wants a boring wedding. You spend thousands (maybe even millions), fly out your closest friends and family, wear the dress of your dreams… and then? Crickets. Your wedding becomes a passing conversation. A “heart” on Instagram but no comment.
Pre-wedding stress? That’s normal. But post-wedding silence? When nobody talks about it unless you bring it up? That’s the heartbreak no one prepares you for.
With destination weddings becoming the ultimate luxury experience, Australia can lead the charge. Couples can bring in entire entourages ready to book premium stays, reserve chef-led dining experiences, and immerse themselves in uniquely local, full-service escapes.
“If we want to truly drive economic impact, we need to tap into the high-value moments that bring global travellers here: weddings, events, celebrations and luxury travel.”
And it doesn’t stop there. A wedding in Australia isn’t just pretty, it’s the kind of event that stops the scroll, sends strangers deep into your feed, and hits up your DMs with questions about your planner, venue, and every last supplier.
This isn’t just a wedding trend. It’s a powerful tourism strategy. All the sector needs to do now is say, “I do.”
Planning your own destination wedding? Wedded Wonderland is here to guide you. Join our complimentary Wedded Concierge Service or explore the Wedded Partners Global Listing to plan an unforgettable celebration. Let’s get Wedded!
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