We all have a pretty good understanding of how social media works – right? But what if we told you that 96% of people who discuss brands online don’t actually follow those brands’ profiles? And that visual content is 40 times more likely to get shared on social than any other type of content? Or that 20% of Facebook posts generate an emotional response but ads fall short at 0%?
Social media is more than just pretty pictures and a boost every now and then – there’s some serious marketing processes just below the surface of a newsfeed, and if you want to fully utilise the potential of Facebook, Instagram, LinkedIn and more, it’s essential you know them.
Each social platform has a unique characteristic and purpose, and despite their differences, each one can build a brand, increase that brand’s visibility, and build relationships with potential customers. When done correctly, a company’s social media presence can become one of its main sources of income, with 33% of customers identifying social media as the tool they use to discover new brands and products.
Having a social media presence without an appropriate strategy is just as damaging to your business as not having one at all. Creative Director of Wedded Wonderland, Wendy El-Khoury, is an expert in this field. Having grown her own businesses to a considerable size through the use of modern marketing and business techniques, Wendy launched Creative Business Hub in 2017 to help learn, share and engage the industry in all things social media, digital practice, and online marketing.
We’ll be hosting a Sydney seminar on September 25th that’s essential for all businesses who want to increase their digital following (Tickets are limited, so purchase them here now!).
How to connect with consumers in this changing landscape is one of the topics that will be discussed in detail on the day, with other topics including:
– Knowing your market
– Constructing an effective content calendar
– The changing consumer landscape
– Establishing your brand online
– The impact of Instagram and how to utilise it
Tickets are limited, so purchase them here now!
Photographer @wearetwine
