We all have a pretty good understanding of how social media works – right? But what if we told you that 96% of people who discuss brands online don’t actually follow those brands’ profiles? And that visual content is 40 times more likely to get shared on social than any other type of content? Or that 20% of Facebook posts generate an emotional response but ads fall short at 0%? Social media is more than just pretty pictures and a boost every now and then – there’s some serious marketing process
