There’s a good reason why everybody says that knowing your market is crucial, Fairies. Small businesses and start-ups often flop not because their concept didn’t work, but because they failed to achieve a critical understanding of their target market. When this is the case, your idea can’t be pitched to the right customer in the right way, so any kind of marketing campaign you create will likely be misguided and fail to resonate with your consumer. So how do you make sure this
